adidas trail running

concept development, content planning, copywriting and editorial

Concept development, copywriting, interview, editorial and content planning support for a trail running campaign.

 

Content planning and creation was grounded in a strong focus on nature and the trail running community. Bringing real stories and the sentiment of the trail to life resulted in highly relatable and human content bolstered by striking, natural visuals. 

Editorial

Screen Shot 2020-08-24 at 17.23.34.png