adidas trail running

concept development, content planning, copywriting and editorial

Concept development, copywriting, interview, editorial and content planning support for a trail running campaign.


Narrative was grounded with a focus on nature and the trail running community. Bringing real stories and the sentiment of the trail to life resulted in highly relatable and inspiring content bolstered by striking, natural visuals. 

Editorial – read the full article 

Design story – see more content


Copyright Jai Morton 2019.