Treehouse NDSM

brand identity and story development · tone of voice guidelines · content strategy · writing and editing 

Treehouse NDSM is an artist’s hub located in Amsterdam’s dynamic NDSM area, featuring individual artist studios (or, treehouses) and collaborative spaces, where artists can exhibit and/or perform their work. Their goal is to help foster the growth and exposure of artists’ projects.

Working with the team, through branding exploration and storytelling exercises, a clear brand identity and tone of voice guidelines were created to apply in further content and communication.